Why Renew Now?

There is no other national association that is singularly focused on the needs of the hotel sector at this critical moment in our history. We need to bolster this advocacy work now in order to ensure the industry's survival.

A LONG ROAD BACK

The hotel industry was first hit and it will be the last to recover. It will need additional and continued support from the Government in order to survive. To accomplish this, the Association needs to augment and sustain its lobbying efforts until the hotel sector recovers.

 
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Advocacy Success

 COVID YEAR ONE & TWO 

Over the last 20 months, HAC has been working with the highest levels of Government to ensure that the hotel industry is supported through this pandemic.  This work has centered around the system design of support programs where HAC has played a key role in ensuring access for the hotel sector. As a result, we have influenced every program announced that had applicability to the sector, and have secured more than $11 Billion+ in liquidity and relief from the Federal Government.

SUPPORT FOR EMPLOYEES

Employment Measures

  • Secured substantial support for employees through CEWS and CERB
     

  • Influenced design of CEWS to include all hotels and increased subsidy from 10% to 75%, and a 25% top up for hard hit businesses
     

  • Successfully extended CEWS six times, most recently until October 2021
     

  • Reversed the wind-down of CEWS twice and ensured coverage to Fall 2021
     

  • Increased CEWS coverage to 75%,  announced in the 2020 Fall Economic Statement
     

  • Secured additional wage subsidy support for employees through the Canada Recovery Hiring Program (CRHP)
     

  • Secured commitment to provide targeted wage and fixed costs support through the Tourism and Hospitality Recovery Program until Spring 2022

SUPPORT FOR HOTELS

Liquidity & Relief

  • BCAP did not work – HAC successfully designed and built a new program – HASCAP – for hotels, with favourable terms
     

  • Gained hotel access to CERS - the Government's 
    fixed cost relief program 
     

  • Prevented the planned decrease of CERS and secured an extension to October 2021. 
     

  • Successfully raised the eligibility threshold for CEBA to include more hoteliers
     

  • Secured HST/GST deferrals and mortgage deferrals
     

  • Secured industry support through the Tourism Relief Fund to help tourism businesses through recovery

 
Government Support for Hotels
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VALUE TO THE HOTEL SECTOR
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+

Meetings & Engagements

facilitated with key elected officials

Grassroots Letters Sent to Members of Parliament

Top level Ministerial/Senior Departmental meetings

Parliamentary Committee Appearances

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Supporting the Hardest Hit

HAC was the architect of the Coalition of Hardest Hit Businesses, a group of over 120 businesses and organizations who represent more than 2 million employees. The Coalition is currently advocating for continued Federal support from September 2021 to May 2022. 

 

 The Journey: Coalition of Hardest Hit Businesses

Broadcasting Our
Industry's Message

TO GAIN GOVERNMENT & PUBLIC SUPPORT

DRIVING HEADLINES:

The hotel industry is made up of mostly small business owners in the community. These are not big businesses with deep pockets.

TELLING OUR STORY:

First hit and last to recover, this industry will need additional support. Helping our sector means helping our over 300,000 employees come back to work.

HAC'S MEDIA VIDEO:

RESULTS:

TV and radio interviews,
and articles published

billion

Impressions

 million

In equivalent advertising

HAC adopts Safe Stay for Canadian Hotels

Safe Stay is an industry-wide, enhanced standard of health and safety protocols designed to prepare Canada's hotels to safely welcome back guests and employees as the economy reopens. Safe Stay represents the industry’s ongoing commitment to the health and safety of guests and employees. 

Downloaded in Canada more than 2,300 times!
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Virtual Team Meeting

Just want to say thank you for your transparency, updates and your attention to detail with the government, and keeping all hospitality professionals including myself informed. HAC has really made a positive impact.

- SMALL OWNER IN CENTRAL CANADA

Well done and thank

you for saving the hotel industry in Canada.

- FAMILY-OWNED MANAGEMENT COMPANY

I want to say thank you for the work you and your team has done through what is the biggest crisis our industry has ever faced. You have truly made a huge difference.

- HOTEL OPERATOR IN ALBERTA 

There is no other national association that is singularly focused on the needs of the hotel sector
at this critical moment in our history.

 

We are humbled by your ongoing support and will continue to fight relentlessly for your survival.

Thank you for believing in our team.