Help us Continue the Fight
to Survive and Thrive
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Why Renew Now?
There is no other national association that is singularly focused on the needs of the hotel sector at this critical moment in our history. We need to bolster this advocacy work now in order to ensure the industry's survival.
A LONG ROAD BACK
The hotel industry was first hit and it will be the last to recover. It will need additional and continued support from the Government in order to survive. To accomplish this, the Association needs to augment and sustain its lobbying efforts until the hotel sector recovers.
Advocacy Success
COVID YEAR ONE & TWO
Over the last 20 months, HAC has been working with the highest levels of Government to ensure that the hotel industry is supported through this pandemic. This work has centered around the system design of support programs where HAC has played a key role in ensuring access for the hotel sector. As a result, we have influenced every program announced that had applicability to the sector, and have secured more than $11 Billion+ in liquidity and relief from the Federal Government.
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SUPPORT FOR EMPLOYEES
Employment Measures
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Secured substantial support for employees through CEWS and CERB
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Influenced design of CEWS to include all hotels and increased subsidy from 10% to 75%, and a 25% top up for hard hit businesses
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Successfully extended CEWS six times, most recently until October 2021
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Reversed the wind-down of CEWS twice and ensured coverage to Fall 2021
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Increased CEWS coverage to 75%, announced in the 2020 Fall Economic Statement
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Secured additional wage subsidy support for employees through the Canada Recovery Hiring Program (CRHP)
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Secured commitment to provide targeted wage and fixed costs support through the Tourism and Hospitality Recovery Program until Spring 2022
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SUPPORT FOR HOTELS
Liquidity & Relief
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BCAP did not work – HAC successfully designed and built a new program – HASCAP – for hotels, with favourable terms
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Gained hotel access to CERS - the Government's
fixed cost relief program
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Prevented the planned decrease of CERS and secured an extension to October 2021.
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Successfully raised the eligibility threshold for CEBA to include more hoteliers
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Secured HST/GST deferrals and mortgage deferrals
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Secured industry support through the Tourism Relief Fund to help tourism businesses through recovery
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Government Support for Hotels
VALUE TO THE HOTEL SECTOR
+
Meetings & Engagements
facilitated with key elected officials
Grassroots Letters Sent to Members of Parliament
Top level Ministerial/Senior Departmental meetings
Parliamentary Committee Appearances
The Journey: Coalition of Hardest Hit Businesses
Broadcasting Our
Industry's Message
TO GAIN GOVERNMENT & PUBLIC SUPPORT
DRIVING HEADLINES:
The hotel industry is made up of mostly small business owners in the community. These are not big businesses with deep pockets.
TELLING OUR STORY:
First hit and last to recover, this industry will need additional support. Helping our sector means helping our over 300,000 employees come back to work.
HAC'S MEDIA VIDEO:
RESULTS:
TV and radio interviews,
and articles published
billion
Impressions
million
In equivalent advertising
HAC adopts Safe Stay for Canadian Hotels
Safe Stay is an industry-wide, enhanced standard of health and safety protocols designed to prepare Canada's hotels to safely welcome back guests and employees as the economy reopens. Safe Stay represents the industry’s ongoing commitment to the health and safety of guests and employees.
Downloaded in Canada more than 2,300 times!
Just want to say thank you for your transparency, updates and your attention to detail with the government, and keeping all hospitality professionals including myself informed. HAC has really made a positive impact.
- SMALL OWNER IN CENTRAL CANADA
Well done and thank
you for saving the hotel industry in Canada.
- FAMILY-OWNED MANAGEMENT COMPANY
I want to say thank you for the work you and your team has done through what is the biggest crisis our industry has ever faced. You have truly made a huge difference.
- HOTEL OPERATOR IN ALBERTA