The Hotel Association of Canada (HAC) and its members have rallied to protect the livelihood of the hotel industry.  We need to bolster this advocacy work now in order to ensure the industry's survival.

 

Join the Hotel Industry in its Fight to Survive and Thrive

 
Lobbying Success

HAC has been working with the highest levels of Government to ensure that the hotel industry is supported through this pandemic.  This work has centered around the system design of support programs where HAC has played a key role in ensuring access for the hotel sector. Every major Government program announced to date directly aligns with HAC's key asks. But there is more work to do and not nearly enough relief for a sector so deeply impacted.

EMPLOYMENT MEASURES
Canadian Emergency Wage Subsidy (CEWS)

Increased from 10% to 75%
 

30% revenue reduction qualifier covers the whole hotel sector & targets relief where it's needed most 
 

Applies to already laid-off workers
 

Flexibility in measuring revenues for new properties
 

Extended a second time to August 2020
 

Extended to include partnerships that are up to 50-per-cent owned by non-eligible members; and partnerships where the partners are Indigenous governments.

Canada Emergency Response Benefit (CERB)

$2,000 / month
 

Helped laid-off workers access funds
 

Extended for workers earning $1000/less
 

Hoteliers receiving dividend payments of $1000/less now qualify

LIQUIDITY

Deferred GST/HST payments until June 2020


Mortgage Payment Deferrals for 6 months (with cooperation of lenders)

 

Canada Emergency Business Account – $40k, 25% forgivable. Pushed eligibility up to $1.5 million payroll. Ensured that loan could be accessed on a property basis.

 

Liquidity options - $6.25 million each from BDC & EDC. Hotels can now qualify for loans on a per-property basis.

 
Government Relations Activity
Key Areas of Focus
 
Developed Strategic Alliances

TO STRENGTHEN OUR VOICE AND ENSURE OUR MESSAGE WAS HEARD

AS A RESULT:

Letters Sent to Members of Parliament

Signatures and a Joint Letter to the Minister of Finance

Broadcasting Our
Industry's Message

TO GAIN GOVERNMENT & PUBLIC SUPPORT

HAC'S MEDIA VIDEO:

RESULTS:

TV and radio interviews, and
articles published

Impressions

In equivalent advertising

 
Developing the Tools Hotels Need
 

AND PROVIDING COMPLIMENTARY INDUSTRY-WIDE ACCESS 

Best Practice
Guidelines

Legal

Accessing Government Programs

New Microsite:
hac-covid.com


 

Safe Stay
Guidelines

 

Webinars Hosted or Guest Panelist

Unique Visitors 

to COVID-19 Microsite

Membership Growth During COVID-19

 
 
Contribute to HAC
Other Amount
$12,500

Bayview Hospitality

Easton's Group of Hotels 

InnVest Hotels LP

JM Hospitality

Manga Hotels

Marriott International

Oxford Properties Group

Palm Holdings

Pomeroy Lodging

Silver Hotel Group

Sunray Group

Superior Lodging Corp.

Westmont Hospitality Group Canada

Accent Inns

Accor Hotels

Barney River

CBRE Hotels

Choice Hotels Canada

Clayton Hospitality

Hilton

Holloway Lodging Management

IHG

Realstar Hospitality

Sandman Hotel Group

The Braemar Group

Morguard Hotels Ltd

Wyndham Hotels & Resorts

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