Why Now?

The Hotel Association of Canada (HAC) and its members have rallied to protect the livelihood of the hotel industry.  We need to bolster this advocacy work now in order to ensure the industry's survival.

THE INDUSTRY NEEDS YOUR HELP

A LONG ROAD BACK

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APPROACH

Why Now

The hotel industry was first hit and it will be the last to recover. It will need additional and continued support from the Government in order to survive. To accomplish this, the Association needs to augment and sustain its lobbying efforts until the hotel sector recovers.

Stimulus Approach
Our advocacy plan has 2 phases of support:
1) Liquidity and Relief
2) Recovery Measures

 

 The Journey: Coalition of Hardest Hit Businesses

 
Lobbying Success

HAC has been working with the highest levels of Government to ensure that the hotel industry is supported through this pandemic.  This work has centered around the system design of support programs where HAC has played a key role in ensuring access for the hotel sector. Every major Government program announced to date directly aligns with HAC's key asks, most recently the Speech from the Throne. But there is more work to do and not nearly enough relief for a sector so deeply impacted.

Canada Emergency Wage Subsidy (CEWS)

Increased from the initial 10% to 75% wage subsidy.


Applies to laid-off workers, and now will no longer exclude employees that have been without pay for 14 consecutive days.


Extended to include partnerships that are up to 50-per-cent owned by non-eligible members; and partnerships where the partners are Indigenous governments.

First extended to August 2020 and then to December 2020, followed by an extension through to June 2021 and September 2021 following a Coalition effort to extend coverage and add wage support throughout the next year (watch here).


Includes third-party payroll providers that can receive retroactive CEWS payments backdated to March 15, 2020.


Extended CEWS includes subsidy top-up for hardest-hit businesses.

EMPLOYMENT MEASURES

HAC successfully designed and built a new program – HASCAP – for hotels.

 

Government committed to fixing loan access and dedicated support for the hospitality sector 

Deferred GST/HST payments until June 2020.
 

Mortgage Payment Deferrals for 6 months (with cooperation of lenders).
 

Canada Emergency Business Account – $40k, 25% forgivable. Pushed eligibility up to $1.5 million payroll. Ensured that loan could be accessed on a property basis.
 

Over $1.5 billion in funding for the Regional Relief Recovery Fund (RRRF).

Influenced the program design of the Canada Emergency Rent Subsidy to also include fixed cost relief for hotel property owners to cover mortgage interest, property taxes and municipal taxes 

LIQUIDITY & RELIEF
COVID YEAR 1 Government Support for Hotels
VALUE TO
THE HOTEL
SECTOR
GOVERNMENT SUPPORT PROGRAMS.png

+

Meetings & Engagements

facilitated with key elected officials

Letters Sent to Members of Parliament

Implemented a 5-Point Plan
for Government Support

HAC's Advocacy
Process

Invited to Appear at Key Decision Making Committees - including Finance and Industry Science & Technology

Broadcasting Our
Industry's Message

TO GAIN GOVERNMENT & PUBLIC SUPPORT

DRIVING HEADLINES:

The hotel industry is made up of mostly small business owners in the community. These are not big businesses with deep pockets.

TELLING OUR STORY:

First hit and last to recover, this industry will need additional support. Helping our sector means helping our over 300,000 employees come back to work.

HAC'S MEDIA VIDEO:

RESULTS:

TV and radio interviews,
and articles published

billion

Impressions

 million

In equivalent advertising

 
 
Developing the Tools Hotels Need
 

AND PROVIDING COMPLIMENTARY INDUSTRY-WIDE ACCESS 

Best Practice
Guidelines

Legal

Accessing Government Programs

New Microsite:
hac-covid.com


 

Safe Stay
Guidelines

 

safe stay - cover.png

1,850+

DOWNLOADS

 

40+

Webinars Hosted or Guest Panelist

40,000 +

Unique Visitors 

to COVID-19 Microsite

+700

Membership Growth During COVID-19

CONTRIBUTE TO HAC'S 
Political Action Fundraising Campaign

Goal
$750,000

INDIVIDUAL
OWNER
Single Property 

$2,500
SMALL
OWNER


1 - 1,100 rooms

$5,000-
$10,000
MEDIUM
OWNER


1,100 - 3,000 rooms

$15,000-
$25,000
LARGE
OWNER


3,001 + rooms

$30,000-
$50,000
 
BRAND

Equivalent to
Corporate Dues
2021 Contributors

Accent Inns

Accor

Atlific Hotels & Resorts

Bayview Hospitality

Best Western Halton Hills

Best Western Plus Calgary Centre Inn

Borden Ladner Gervais

Canad Inns

Chateau Granville inc.

Chelsea Properties Limited

Choice Hotels

Coastal Hospitality

Crescent Hotels & Resorts

Diamond Jubilee Investments Ltd.

DP Murphy

Easton's Group of Hotels

GLo Kanata

Golden Jubilee Investments Ltd

H&N Hospitality

Hallmark Group

Hampton Inn Hotel London

Heathrow Properties

Holiday Inn & Suites Toronto Airport East

Holiday Inn Express Toronto North York

Holloway Lodging

HVS Canada

Hyatt Place

IHG

InnVest Hotels LP

Jaffer Inc.

JM Hospitality

Jubilee Hospitality Association Canada

Kensington Hospitality Inc.

KingSett

KRS Hospitality  Group

Larco Hospitality Inc.

LHM Canada

LOC International

Luxury Hospitality Group

Manga Hotels

Marriott

Marquee Group

Oxford Properties

Peloton

Pomeroy Lodging

SageBlan

Silver Hotel Group

Sterling

Summerdale Enterprises Ltd.

Sunray Group

Superior Lodging Corp / Travelodge / MasterBUILT Hotels Ltd.

Temple Hotels

Tumbler Ridge Inn

Westmont Hospitality Group Canada

2020 Contributors
2020 Founding Contributors

THANK YOU FOR YOUR SUPPORT

THANK YOU FOR YOUR SUPPORT

Bayview Hospitality

Easton's Group of Hotels 

InnVest Hotels LP

JM Hospitality

Manga Hotels

Marriott International

Oxford Properties Group

Palm Holdings

Pomeroy Lodging

Silver Hotel Group

Sunray Group

Superior Lodging Corp.

Westmont Hospitality Group Canada

Accent Inns

Accor Hotels

Aimbridge Hospitality

Barney River

BMO Financial
Brock Hotels

Canalta Hotels

Cassels Brock & Blackwell LLP

CBRE Hotels

CFO Capital

Choice Hotels Canada

Clayton Hospitality

Colliers

Crown Group of Hotels

DP Murphy Group of Companies

Genesis Hospitality

Globex Management

Hilton

Holloway Lodging Management

HVS

Hyatt Hotels

IHG

Jubilee Hospitality Association Canada

Klaus Tenter

Morguard Hotels Ltd

Niagara Falls Canada Hotel Association

Realstar Hospitality

Sandman Hotel Group

Silverbirch Hotels

Sterling Hotels Inc.

Tasico Hospitality

Temple Hotels

The Braemar Group

The Chelsea Hotel

Urgo Hotels Canada

Vrancor Group

Wyndham Hotels & Resorts