Why Now?
The Hotel Association of Canada (HAC) and its members have rallied to protect the livelihood of the hotel industry. We need to bolster this advocacy work now in order to ensure the industry's survival.
THE INDUSTRY NEEDS YOUR HELP
A LONG ROAD BACK
APPROACH
Why Now
The hotel industry was first hit and it will be the last to recover. It will need additional and continued support from the Government in order to survive. To accomplish this, the Association needs to augment and sustain its lobbying efforts until the hotel sector recovers.
Stimulus Approach
Our advocacy plan has 2 phases of support:
1) Liquidity and Relief
2) Recovery Measures
The Journey: Coalition of Hardest Hit Businesses
Lobbying Success
HAC has been working with the highest levels of Government to ensure that the hotel industry is supported through this pandemic. This work has centered around the system design of support programs where HAC has played a key role in ensuring access for the hotel sector. Every major Government program announced to date directly aligns with HAC's key asks, most recently the Speech from the Throne. But there is more work to do and not nearly enough relief for a sector so deeply impacted.
Canada Emergency Wage Subsidy (CEWS)
Increased from the initial 10% to 75% wage subsidy.
Applies to laid-off workers, and now will no longer exclude employees that have been without pay for 14 consecutive days.
Extended to include partnerships that are up to 50-per-cent owned by non-eligible members; and partnerships where the partners are Indigenous governments.
First extended to August 2020 and then to December 2020, followed by an extension through to June 2021 and September 2021 following a Coalition effort to extend coverage and add wage support throughout the next year (watch here).
Includes third-party payroll providers that can receive retroactive CEWS payments backdated to March 15, 2020.
Extended CEWS includes subsidy top-up for hardest-hit businesses.
EMPLOYMENT MEASURES
HAC successfully designed and built a new program – HASCAP – for hotels.
Government committed to fixing loan access and dedicated support for the hospitality sector
Deferred GST/HST payments until June 2020.
Mortgage Payment Deferrals for 6 months (with cooperation of lenders).
Canada Emergency Business Account – $40k, 25% forgivable. Pushed eligibility up to $1.5 million payroll. Ensured that loan could be accessed on a property basis.
Over $1.5 billion in funding for the Regional Relief Recovery Fund (RRRF).
Influenced the program design of the Canada Emergency Rent Subsidy to also include fixed cost relief for hotel property owners to cover mortgage interest, property taxes and municipal taxes
LIQUIDITY & RELIEF
COVID YEAR 1 Government Support for Hotels
VALUE TO
THE HOTEL
SECTOR
+
Meetings & Engagements
facilitated with key elected officials
Letters Sent to Members of Parliament
Implemented a 5-Point Plan
for Government Support
HAC's Advocacy
Process
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Invited to Appear at Key Decision Making Committees - including Finance and Industry Science & Technology
Broadcasting Our
Industry's Message
TO GAIN GOVERNMENT & PUBLIC SUPPORT
DRIVING HEADLINES:
The hotel industry is made up of mostly small business owners in the community. These are not big businesses with deep pockets.
TELLING OUR STORY:
First hit and last to recover, this industry will need additional support. Helping our sector means helping our over 300,000 employees come back to work.
HAC'S MEDIA VIDEO:
RESULTS:
TV and radio interviews,
and articles published
billion
Impressions
million
In equivalent advertising
Developing the Tools Hotels Need
AND PROVIDING COMPLIMENTARY INDUSTRY-WIDE ACCESS
Best Practice
Guidelines
Legal
Accessing Government Programs
New Microsite:
hac-covid.com
Safe Stay
Guidelines
1,850+
DOWNLOADS
40+
Webinars Hosted or Guest Panelist
40,000 +
Unique Visitors
to COVID-19 Microsite
+700
Membership Growth During COVID-19
CONTRIBUTE TO HAC'S
Political Action Fundraising Campaign
Goal
$750,000
BRAND
Equivalent to
Corporate Dues
2021 Contributors
Accent Inns
Accor
Allstream
Atlific Hotels & Resorts
Bayview Hospitality
Best Western Halton Hills
Best Western Plus Calgary Centre Inn
Borden Ladner Gervais
Canad Inns
Chateau Granville inc.
Chelsea Properties Limited
CloroxPro Canada
Choice Hotels
Coastal Hospitality
Crescent Hotels & Resorts
Diamond Jubilee Investments Ltd.
DP Murphy
Easton's Group of Hotels
Ecolab
Eden Textiles
GLo Kanata
Golden Jubilee Investments Ltd
Gordon Food Service
H&N Hospitality
Hallmark Group
Hampton Inn Hotel London
Heathrow Properties
Holiday Inn & Suites Toronto Airport East
Holiday Inn Express Toronto North York
Holloway Lodging
HVS Canada
Hyatt Place
IHG
InnVest Hotels LP
Jaffer Inc.
JM Hospitality
Jubilee Hospitality Association Canada
Kensington Hospitality Inc.
KingSett
KRS Hospitality Group
Larco Hospitality Inc.
LHM Canada
LOC International
Luxury Hospitality Group
Manga Hotels
Marriott
Marquee Group
Oxford Properties
Peloton
Pomeroy Lodging
Rogers
Rogers for Business
SageBlan
Samsung
Silver Hotel Group
Sterling
Summerdale Enterprises Ltd.
Sunray Group
Superior Lodging Corp / Travelodge / MasterBUILT Hotels Ltd.
Temple Hotels
Tumbler Ridge Inn
Westmont Hospitality Group Canada
2020 Contributors
2020 Founding Contributors
THANK YOU FOR YOUR SUPPORT
THANK YOU FOR YOUR SUPPORT
Bayview Hospitality
Easton's Group of Hotels
InnVest Hotels LP
JM Hospitality
Manga Hotels
Marriott International
Oxford Properties Group
Palm Holdings
Pomeroy Lodging
Silver Hotel Group
Sunray Group
Superior Lodging Corp.
Westmont Hospitality Group Canada
Accent Inns
Accor Hotels
Aimbridge Hospitality
Barney River
BMO Financial
Brock Hotels
Canalta Hotels
Cassels Brock & Blackwell LLP
CBRE Hotels
CFO Capital
Choice Hotels Canada
Clayton Hospitality
Colliers
Crown Group of Hotels
DP Murphy Group of Companies
Genesis Hospitality
Globex Management
Hilton
Holloway Lodging Management
HVS
Hyatt Hotels
IHG
Jubilee Hospitality Association Canada
Klaus Tenter
Morguard Hotels Ltd
Niagara Falls Canada Hotel Association
Realstar Hospitality
Sandman Hotel Group
Silverbirch Hotels
Sterling Hotels Inc.
Tasico Hospitality
Temple Hotels
The Braemar Group
The Chelsea Hotel
Urgo Hotels Canada
Vrancor Group
Wyndham Hotels & Resorts