The Hotel Association of Canada (HAC) and its members have rallied to protect the livelihood of the hotel industry. We need to bolster this advocacy work now in order to ensure the industry's survival.
HAC has been working with the highest levels of Government to ensure that the hotel industry is supported through this pandemic. This work has centered around the system design of support programs where HAC has played a key role in ensuring access for the hotel sector. Every major Government program announced to date directly aligns with HAC's key asks. But there is more work to do and not nearly enough relief for a sector so deeply impacted.
Canadian Emergency Wage Subsidy (CEWS)
Increased from 10% to 75%
30% revenue reduction qualifier covers the whole hotel sector & targets relief where it's needed most
Applies to already laid-off workers
Flexibility in measuring revenues for new properties
Extended a second time to August 2020
Extended to include partnerships that are up to 50-per-cent owned by non-eligible members; and partnerships where the partners are Indigenous governments.
Canada Emergency Response Benefit (CERB)
$2,000 / month
Helped laid-off workers access funds
Extended for workers earning $1000/less
Hoteliers receiving dividend payments of $1000/less now qualify
Deferred GST/HST payments until June 2020
Mortgage Payment Deferrals for 6 months (with cooperation of lenders)
Canada Emergency Business Account – $40k, 25% forgivable. Pushed eligibility up to $1.5 million payroll. Ensured that loan could be accessed on a property basis.
Liquidity options - $6.25 million each from BDC & EDC. Hotels can now qualify for loans on a per-property basis.
Government Relations Activity
Key Areas of Focus
Developed Strategic Alliances
TO STRENGTHEN OUR VOICE AND ENSURE OUR MESSAGE WAS HEARD
AS A RESULT:
Letters Sent to Members of Parliament
Signatures and a Joint Letter to the Minister of Finance
HAC'S MEDIA VIDEO:
TV and radio interviews, and
In equivalent advertising
Developing the Tools Hotels Need
AND PROVIDING COMPLIMENTARY INDUSTRY-WIDE ACCESS
Accessing Government Programs
Webinars Hosted or Guest Panelist
to COVID-19 Microsite
Membership Growth During COVID-19
Easton's Group of Hotels
InnVest Hotels LP
Oxford Properties Group
Silver Hotel Group
Superior Lodging Corp.
Westmont Hospitality Group Canada
Choice Hotels Canada
Holloway Lodging Management
Sandman Hotel Group
The Braemar Group
Morguard Hotels Ltd
Wyndham Hotels & Resorts